Bud to Bloom: Botanical Business Coaching

The Greenhouse:
A 6-Month Coaching Program
for emerging herbal and hemp entrepreneurs

"And the day came
when the risk to remain tight in a bud
was more painful
than the risk it took to blossom."

– Anais Nin

The plants are calling you to step into your dream life.

You’ve dreamed about having your own botanical business for years. You’ve got journals full of ideas, and have even started making baby steps into it as a side hustle. Your own herbal product line. Your own farm. Your own clinical practice. Your own CBD or Cannabis company. Whatever it looks like, you’re full to the brim with inspiration, a love for plant medicine, and a deep desire to be your own boss. 

Why? Because you KNOW deep down that you would be happier and more fulfilled if you followed your dream.

You know that herbal healing is needed in the world and you want to use your knowledge to make a positive impact. You’re ready to use your skills, your highest wisdom, and the wisdom of nature to build a successful and fulfilling business that not only transforms YOUR life, but also the world.

Does this feel familiar?

You are tired of spending your time and energy working for other people in jobs that at best aren’t fulfilling, and at worst are harmful to your well-being or that of others. You long to be in charge of your time, and to spend it connecting more deeply with nature, the plants, and your purpose (and being rewarded abundantly for it).

You have a LOT of ideas, and are daydreaming about running your business, but whenever you think about launching it you get nauseous and think of a million reasons why it wouldn’t work

You’ve been studying and thinking about this for years, but you don’t know where to start, and still question whether your idea is good enough or if you have what it takes to succeed.

You want to live a magical, spiritual, inspired life where you can show up as your whole self, make an impact on the world, spend more time with your family, travel, and connect more deeply with nature, But somehow it feels just out of reach.

The end result is that your day life feels out of alignment with your deepest desires, passions, and goals. And that can not only create discontent but can literally leave you feeling sick.

You are so ready to make this change, but something seems to be in your way. 

Maybe you went to herb school and learned a bit about starting a business, but you still have so many questions and feel like you didn’t get everything you need. 

You’re overwhelmed and confused by the legal and regulatory guidelines you’ll have to follow. 

You have no idea how to market your offerings, and even the idea of marketing makes your skin crawl.

If you already have products or services you’ve been practically giving them away because you’re uncomfortable charging money for them. As a result you’re breaking even or possibly even losing money on your side hustle. 

Whenever you think about making it happen, fears get in your way. Fears of getting caught doing something wrong. Fears that the market is already saturated. Fears that your idea might not be good enough, or that you might not have what it takes. That you don’t get know enough, and people will think you’re a fraud.

Here’s the thing. 

In order to make your dreams a reality, there are TWO levels of support you need. You need to feel confident with the OUTER pieces: things like licensing, accounting, marketing materials, and so on. But you also need support working through the INNER pieces that keep sprouting up in front you when you try to make a move: the fears, the places where you feel resistance, and the negative and limiting beliefs that hold you back.

But that’s not everything. Because you’re a Plant Person, and you like to do things differently, the traditional models of business building probably have felt a bit “off” to you. You need a method of growing your business that is connected deeply to the plants and to the patterns of nature.

That’s how you want to live your life, why wouldn’t it be how you run your business?


the Greenhouse

6 months to finally launch and grow the botanical business of your dreams.

Starting and growing a business, just like growing a plant, takes time, love, and attention. In a world that values getting a “normal job” and playing it safe, it can feel daunting to step out on a limb and follow one’s dreams. 

It becomes a lot easier with guidance, community, and inspiration from the natural world itself. 

In Bud to Bloom, we look within to each other, and to the plants, so that we’re growing our own business from our hearts, with support, and in alignment with nature, instead of fighting against it. when we do this, magic happens. 

Nothing in nature works without support, and neither should you. 

The life and business you've been dreaming of is not only possible, it is closer than you think.

Here’s what we’re going to explore together….


(the Container)

Create a solid and fertile container for our work together

Get clear on your goals for our time together, and set powerful intentions to help guide your journey

Learn the 9 principles that nature follows in designing ecosystems, and how we can adapt them to practices that will grow abundant and resilient businesses

Discover how aligning our businesses with plant patterns can unlock the flow and fulfillment you’ve been searching for

At the end of this section  you will have a powerful set of nature-based tools, as well as clear inner and outer goals, to guide your work through the rest of the program.


(the Groundwork)

Sink deeply into your WHY, feel into what's possible, and shine the light on the obstacles hiding in your Shadow

 Get crystal clear on your values, the big vision for your work, and what success looks like for YOU

 Cultivate your intuitive connection to the plants and to your higher wisdom

 Identify the many overlooked resources you have available to you

 Identify and work through the subconscious fears and limiting beliefs lurking under the surface that are silently sabotaging your efforts

At the end of this section you will feel connected to your business and to the plants like you never have before, and will also be able  to clearly recognize and interrupt your patterns of self-sabotage


(the Structure)

Create the structures and systems needed to allow your business to stand upright and flow smoothly

 Get in compliance with local and federal laws so you don’t have to feel scared anymore

 Register your business to make it all official

 Have FUN writing your Business Plan 

 Create a schedule that works for YOU

 Decide if you need Insurance and learn how to look for it

 Find the right technology and software that will help your business FLOW

 Establish your bank accounts, accounting software, and finding a payment processor who will work with you.

 Know how to track your expenses right so you don’t get a rude surprise come tax time.

 Work through the fears of doing it wrong or getting in trouble

At the end of this section you will feel confident in executing the nuts and bolts of your business, and know how to make your business legit and fully functional.


(the Message)

Uncover your unique message and marketing strategy that's going to bring all the bees to the yard

  Identify your ideal client or customer and know how to reach them

 Develop a marketing strategy that doesn’t feel icky

 Create a brand that reflects you and your values

 Write for your blog, webpage or social media in a way that captures people’s attention

 Work through the fears of visibility, the comparison trap, and Imposter Syndrome

At the end of this section you will have a brand that feels aligned, know who and where your people are, and feel excited to share your message with them


(the Harvest)

Tap into the abundance you deserve

 Charge what you need in order to thrive and feel okay about receiving it

 Uncover your Money Story and shift it to accurately reflect the abundance that nature provides

 Adopt gratitude practices that will alter the way you see the world and your work

 Grow and nurture your audience so they turn into a community of raving fans 

 Partner with other businesses and organizations to increase both your income and your impact on the world.

 Feel confident in adding people to your team when you’re ready

 Work through money blocks, difficulty receiving, fears of success (yes, that exists), and fears of involving other people in your business.

At the end of this section you will have a radically different relationship with money, know how to set your prices, and be able to both give and receive through a vastly expanded community.

By the end of our time together, you will feel confident in yourself and in your business, clear on what you need to do to succeed, and ready to turn your magic all the way up.

You will feel like you’re finally fulfilling your purpose, and you will have a solid foundation for a business that will generate abundance in your life and in the lives of others.

“When we first started I lacked confidence and vision concerning not only my path in life, but my business direction as well. Now not only do I have a solid business presence, but I also have a highly defined view of what I have to offer and complete confidence in my area of expertise. I am just truly grateful for what you have helped me accomplish.

This is something I have been toying with for a long time, it is such an amazing feeling of accomplishment to have an actual business with potential!”

-Marcus Wilson, Caber Cannabis
I had nothing to show for my business before working with Stephanie Boucher. I knew I wanted to get going on running a business, but I had no idea where to start.

Now I have a business plan, a start-up budget, a business bank account, a hemp processing license, many resources like where to buy wholesale herbs and CBD extracts, confidence in my abilities as an emerging business woman and herbalist, a set schedule for business hours, how to market, and so much more. I walked away from this experience as a much more confident and motivated person.

Working with Stephanie was the best decision I have made in my professional career. The program paid for itself within the first month of working together.”

-Jillan Thayer, Herbal Rose
“Before I started working with Stephanie I was just starting to launch and was frustrated. Overwhelm in many areas was making it difficult to focus on what I set out to achieve.

Stephanie helped me to move forward by stripping down all the barriers and getting me back on track. I realized my vision was not only was it possible, it was far more easily attainable than I could have imagined.

I was able to exceed the goals I set initially, as I accomplished them in half the expected time. Stephanie worked wonders for me figuring out where I was struggling and how to break seemingly impossible steps down into manageable chunks. I absolutely recommend Stephanie as she has an uncanny ability to discover where her clients are stuck and how to move them forward. She has an energy about her and a passion that is contagious.”

-Annette Duff, Forged in Herbs

Here’s how it works…


You get instant (and lifetime!) access to a whole library of content covering all the modules above to watch and explore on your own time.


In addition to the self-study material, you get access to an exclusive online group of other botanical entrepreneurs (through Mighty Networks, not Facebook!). This is your space to ask questions, share your struggles, connect with potential partners and collaborators, learn from each other, and get questions answered by me.

As part of this group, once per month we will have a 90-Minute Full Moon Mastermind Session where you can bring your questions, confusions and struggles to a live call to get workshopped with me and the other folks in the program, as well as a 90-Minute New Moon Intention Setting Call to get really clear on your goals for the month and get support planning their execution.


Finally, for those of you who are ready to go deeper, really commit to your business, and experience accelerated growth, you can upgrade to Level 2, and add on a 60-Minute 1:1 Coaching call with me every month. During these calls you have my full attention, and we can dive deeper into inner work like rewiring negative thoughts or working through fears, or outer work like goal setting and strategizing. In between calls you also have up to 60 minutes of additional private email support. 



Lifetime access to over 40 recorded lessons (and all future updates) from both me and other experts on how to build a legit, magical, and successful business rooted in the plants

Membership in the Bud to Bloom Community on Mighty Networks, plus 6 months access to a small private group for 24/7 support

Monthly 90-minute Full Moon Mastermind Calls

Monthly 90-Minute New Moon Intention Setting Calls

Free access to any bonus workshops run during your enrollment period


Everything in Level I 


An additional six – 60 minute 1:1 calls with me

60 minutes private email support in between calls

Limited spots available!


If you’re able to pay the full rate, I ask that you do so. This allows me to both get my needs met as well as offer financial assistance to those who cannot afford the full rate. When considering what you can comfortably afford, I ask that you consider your relative privilege and access to wealth, something that is a good practice for us all to do.

Because I am committed to dismantling systemic inequality, particularly as it manifest in the cannabis industry, shame-free partial scholarships are available to marginalized folks with financial need. Simply check that you’re interested on the application below, and if we’re a good fit for each other, we’ll figure out a way to make it work within your budget.

Additionally, VSAC Advancement Grants for up to the full amount are available to eligible Vermonters! 


Simply fill out a quick form telling me a little bit about your business or biz idea. I’ll be in touch within 48 hours to let you know if it feels like a good fit! And if you have additional questions, you’ll also have the opportunity to hop on a call with me.

Who will you be working with?

Hi, I’m Stephanie. Like you, I feel called to work with plant medicine. And I am absolutely in awe and gratitude every single day that I get to do this work for a living.

Not only do I get to work with herbs, including cannabis, doing the sacred work of helping people feel more vibrant by reconnecting with nature in this way, but I also get to set my own hours, spend more time with my family, be on the land more, and feel able to live my days in alignment with my values and my passions.

But it wasn’t always this way.

As a young girl, I dreamed of having my own business. You see, I come from a long line of entrepreneurs — my dad (and both of his parents) were antique dealers, and my aunt and uncle have had multiple businesses throughout their lives. 

But somewhere along the line I decided to let fear run the show.

Fear of failure. Fear of being seen as a fraud. Fear of being seen, period. The end result was I resigned myself to working in a series of unfulfilling jobs from the young age of 14 up until I was 34.

After attending herb school I finally felt like I had what I needed to make it work, and I boldly launched my clinical practice. But something was still missing. My herb school was amazing at teaching me how to be an herbalist, and they tried to teach me how to start a business…

…But I was still lacking a LOT of nuts and bolts info that you NEED to make a new botanical business work. 

I tried to fill in the gaps on my own, but most of the resources I found operated under the conventional model of running a business, which felt entirely divorced from the natural world. There was no room for rest, only endless productivity. No space made for Spirit, for emotions, or the body, only for financial gain. Little emphasis on collaboration and connection, in favor of competition and rugged individualism.

As a result, I was running myself ragged and started to lose sight of why I wanted to start a business in the first place.

That’s when I realized that in order to start a successful herbal business, you need three things – the outer nuts-and-bolts, the tools to do the inner work that will be required of you, and a NEW way of doing business that is rooted in nature and plant wisdom. Once I got those three pieces in place, everything changed and I finally felt like I had the freedom and fulfillment I dreamt of as a little girl.

I started Bud to Bloom Coaching because I want that for everybody.

This program is perfect for you if...

  • You have dreams of, or are just starting, an your own herbal/CBD product line, clinical herbal practice, herb farm or nursery, an herb school, botanical art or any other business rooted in healing plants.
  • You are ready to commit to yourself and your vision, and have a solid idea that you want to work on.
  • You feel a spiritual connection with the plants and want to use your business as a way to connect deeper with nature and your purpose.
  • You want your business to bring in money, but also be a deeply transformative and life-altering experience for both you and others.
  • You’re ready to look at the fears and resistances that are holding you back from making the leaps that your heart desires, and work through them. Not just for the sake of your business, but because it will help you evolve as a human being on planet earth.

This program is not for you if...

  • You’re just looking to get rich off the Cannabis or CBD craze.
  • You don’t already have a solid idea for your business
  • You aren’t ready to do both the inner and outer work necessary.
  • You don’t believe in the magic of plants.

This past year has been many things, but one thing is for sure — we are in a time of MASSIVE transformation. In moments of upheaval such as this, there is an unprecedented opportunity to re-evaluate what we have been doing, and chart a new course that is greater alignment with the world we want to be living in.

So tell me, what are you done tolerating? What is it that you want to create? If not now, then what exactly are you waiting for?

It IS possible to to create the magical life and business you’ve been dreaming of.

The plants are calling you. Are you ready to listen?

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